Doctoral Researcher (Virtual Fashion and Wearable Design for Extended Reality) / Väitöskirjatutkija (Pelilliset älyvaatteet ja tekstiilit)

Job Description The rise of virtual reality (VR) is reshaping social interaction, similar to the evolution of social media. While metaverse brings expressive avatars, concerns arise about identity congruence and potential disorders, and the need for solutions linking their physical and virtual selves. As such, the...

MetaMarketing

Consumer Decision-Making in Multisensory and Multiuser Metaverse Marketing The MetaMarketing project is a three-year Co-Research project by Business Finland, Tampere University, LahiTapiola, TietoEvry Oy, Yleisradio Oy, Dagmar Oy, and Acon Oy. The MetaMarketing team is led by Juho Hamari (PI), Nannan Xi (PI), and Juhani Linna...