Gamification Group | Publication

July 11, 2020 In Gamification, Publication, Urban Play By Lobna Hassan

Gameful civic engagement: A review of the literature on gamification of e- participation

In recent years, we have seen an increased utilization of gamification to foster citizen engagement with the governance of their countries and communities. This, at its best, has beenan endeavor to progress the democraticness of governance or at least to progress its efficiency. However, there...

July 9, 2020 In Gamification, Publication By Henrietta Jylhä

Tailored gamification: A review of literature

The corpus of research about the effects of gamification on people's motivations and behavior have been on the rise (Koivisto & Hamari, 2019). This has been a tremendously positive development in the field of gamification, which has called for more rigorous basic research for the...

June 26, 2020 In Interaction design, Publication By Henrietta Jylhä

Introducing VISQUAL: Scale for measuring visual qualities of graphical user interface elements

Interface aesthetics in our everyday devices have quickly started to garner attention as the means to positively affect usability and satisfaction. Moreover, interfaces that adapt to personal needs are increasingly common, which offers multiple options for different preferences considering layout flexibility and design. Perceptions of appealing...

September 16, 2019 In Augmented Reality, Gamification, Publication By Jonna Koivisto

Getting Healthy by Catching Them All: A Study on the Relationship between Player Orientations and Perceived Health Benefits in an Augmented Reality Game

Augmented Reality (AR) refers to the interactive coexistence of computer generated assets within the physical reality [4]. Such coexistence creates a unique opportunity in video games scenery, especially by altering the traditional way of playing video games. One of the earliest examples of the mobile...

August 22, 2019 In Gamification, Publication, Streaming By Shuo Yang

Play, Playbour or Labour? The Relationships between Perception of Occupational Activity and Outcomes among Streamers and YouTubers

The development of digital technology and the information society has had a significant impact on our working environments and cultures. Technology has advanced our work and communication practices beyond the borders of physical location, but has also provided us with the ability to introduce work...

August 20, 2019 In Publication, Streaming By Shuo Yang

Fame and fortune, or fun? What truly motivates live streaming and video sharing activities?

Live streaming and broadcasting video content online have become popular social activities and this phenomenon has birthed numerous online celebrities and influencers such as Ninja, PewDiePie and Jenna Marbles to name a few. Social media platforms such as YouTube and Twitch have grown exponentially during...

August 19, 2019 In Gamification, Publication By Shuo Yang

The Relationship Between Gamification, Brand Engagement and Brand Equity

Gamification refers to the design that attempts to bring about similar positive experiences as games do, and consequently, affect user behaviour and cognitive processes [6]. In the marketing realm, gamification has been used by many enterprises to improve advertising performance [10, 12], engage customers [4,...

August 13, 2019 In Interaction design, Publication By Shuo Yang

A gradual approach for maximising user conversion without compromising experience with high visual intensity website elements

The visual intensity of website elements is commonly used in online marketing to steer user behaviour. The overuse of techniques to attract user attention can ultimately lead to an inferior user experience and even user churn [11]; [13]. However, marketing elements that are insufficiently visible...

August 12, 2019 In Gamification, Publication By Shuo Yang

Live, Love, Juul: User and Content Analysis of Twitter Posts about Juul

The past decade has seen rapid evolvement of ENDS (electronic nicotine delivery systems) commonly known as electronic cigarettes, e-cigarettes, or vaporizers. Although the use of tobacco products such as combustible cigarettes, cigars, snus, and pipes has decreased significantly in this same time period, there has...

August 7, 2019 In Gamification, Publication By Shuo Yang

From the Hands of an Early Adopter’s Avatar to Virtual Junkyards: Analysis of Virtual Goods’ Lifetime Survival

Virtual worlds and games have been postulated to provide unprecedented possibilities for research in general [1,2], but especially for the study of economics [3] due to their ability to systematically track every event in that reality, but also due to the possibility of creating controllable environments while...