Gamification Group | Publication

August 13, 2019 In Interaction design, Publication By Shuo Yang

A gradual approach for maximising user conversion without compromising experience with high visual intensity website elements

The visual intensity of website elements is commonly used in online marketing to steer user behaviour. The overuse of techniques to attract user attention can ultimately lead to an inferior user experience and even user churn [11]; [13]. However, marketing elements that are insufficiently visible...

August 12, 2019 In Gamification, Publication By Shuo Yang

Live, Love, Juul: User and Content Analysis of Twitter Posts about Juul

The past decade has seen rapid evolvement of ENDS (electronic nicotine delivery systems) commonly known as electronic cigarettes, e-cigarettes, or vaporizers. Although the use of tobacco products such as combustible cigarettes, cigars, snus, and pipes has decreased significantly in this same time period, there has...

August 7, 2019 In Gamification, Publication By Shuo Yang

From the Hands of an Early Adopter’s Avatar to Virtual Junkyards: Analysis of Virtual Goods’ Lifetime Survival

Virtual worlds and games have been postulated to provide unprecedented possibilities for research in general [1,2], but especially for the study of economics [3] due to their ability to systematically track every event in that reality, but also due to the possibility of creating controllable environments while...

August 6, 2019 In Augmented Reality, Gamification, Publication, Urban Play By Shuo Yang

Why do people play location-based augmented reality games: A study on Pokémon GO

Location-based augmented reality (AR) games are pervasive games that tie into the everyday life of the players and transform their mundane surroundings into a part of the game world [6]. After being published in July 2016, Pokémon GO (PGO) [8] became the first location-based AR...

August 5, 2019 In Gamification, Publication By Shuo Yang

Strengthening gamification studies: Current trends and future opportunities of gamification research

Gamification has become a well-established technique in Human Computer Interaction (HCI). It refers to the transformation of systems, services, organizations and activities to afford similar experiences, motivations and skills as good games [7]. Over recent years, practitioners have attempted to exploit the motivational “power” of...

July 18, 2019 In Interaction design, Publication By Henrietta Jylhä

AN ICON THAT EVERYONE WANTS TO CLICK: HOW PERCEIVED AESTHETIC QUALITIES PREDICT APP ICON SUCCESSFULNESS

App stores house a massive number of mobile applications, also known as apps. In light of recent statistics, the impact of the apps industry to economic growth is undeniably high. All apps are listed on app stores as icons – a graphic that “provides a...

June 24, 2019 In Gamification, Publication By Shuo Yang

THE RISE OF MOTIVATIONAL INFORMATION SYSTEMS: A REVIEW OF GAMIFICATION RESEARCH

Epilogue / acknowledgement. Back in 2012-2013, we conducted a rather modest but popular literature review on then extant empirical literature that had examined gamification: Hamari, J., Koivisto, J., & Sarsa, H. (2014). Does gamification work? – a literature review of empirical studies on gamification. In Proceedings...

April 13, 2019 In Gamification, Publication, ReClaim By Mattia Thibault

“Punk Gamification” wins best presentation at GamiFIN2019

"Punk Gamification", part of ReClaim's effort to create a theoretical framework for urban gamification,was presented Tuesday 9 April at GamiFIN, where it has been voted by the participants Best Presentation of the 2019's edition of the conference. This is the first award won by ReClaim...

February 28, 2019 In Gamification, Publication By Shuo Yang

Gameful Experience Questionnaire (GAMEFULQUEST): An instrument for measuring the perceived gamefulness of system use

Video games have become a highly visible part of human practice and culture. However, the experiences they evoke are in no way limited to systems and services purposefully designed as games. In fact, during the last few years, gamification has joined such phenomena as artificial...

January 8, 2019 In Gamification, Publication, ReClaim, Urban Play By Mattia Thibault

New paper: Towards a Typology of Urban Gamification

A new paper for ReClaim is out, published in the Proceedings of HICSS 2019: “Towards a Typology of Urban Gamification”. The paper is open access and you can find the article in the Publications section! Play has always had its place in the city. From simple games...