MetaMarketing

Consumer Decision-Making in Multisensory and Multiuser Metaverse Marketing The MetaMarketing project is a three-year Co-Research project by Business Finland, Tampere University, LahiTapiola, TietoEvry Oy, Yleisradio Oy, Dagmar Oy, and Acon Oy. The MetaMarketing team is led by Juho Hamari (PI), Nannan Xi (PI), and Juhani Linna...

Call for Papers – Speculative Semiotics

Guest Editor: Mattia Thibault, Gamification Group, Tampere University.   FULL CFP: https://bit.ly/SpeculativeSemioticsCFP   This special issue of Linguistic Frontiers aims to explore the possible and impossible futures for communication technologies or, in other words, a Speculative Semiotics. Projects of nuclear semiotics (Sebeok 1985), focusing on how to communicate across...

Gamification Group in 54th Hawaii International Conference on System Science with collaborations in 6 papers and 4 tracks

The year has started with great news for us! Gamification Group in 54th Hawaii International Conference on System Science (HICSS) represents with collaborations in 6 papers and 4 tracks, e.g. in the areas of XR and gamification: Papers: Bujić, M., Xi, N., & Hamari, J. (2021). Emotional...

The Esports Research Network (ERN) is here!

Esports, or competitive video gaming, is a major global phenomenon (est. revenue at $1.1bn, audience at 495m) that has developed from the internet cafes of the 90’s into a billion dollar industry that fills some of the largest stadiums in the world; there have even...