Gamification Group

October 10, 2023 In Gambling, Publication By Corinna Wuellner

Navigating the Digital: Exploring Loot Boxes, Booster Packs, and the ever-Shifting Landscape of Gaming Monetization

In recent years, the convergence of gaming and gambling elements has raised significant concerns in the world of gaming and among regulatory bodies. This convergence has also been called the ‘gamblification’ of games and environments. At the center of this debate are often loot boxes,...

August 1, 2019 In eSports, Gambling, News By Joseph Macey

What About VGO?: The Ongoing Debate Around Loot Boxes and Virtual Item Gambling

Discussions about the potential for loot boxes to be considered as a form of gambling have maintained a consistent presence over the last few years, entering the mainstream primarily as a result of EA’s launch of Battlefront 2 in late 2017[7]. Since then there have...

July 18, 2018 In eSports, Gambling, Publication By Joseph Macey

The who, the what, and the how of video game-related gambling.

Gambling connected to esports and video games is big business, with current estimates valuing the market at several billion $US a year. Until now there has been little evidence, beyond anecdote, as to who participates in these new forms of gambling and how they play....