Henrietta Jylhä (M.Sc.) is a researcher and a PhD candidate at the Gamification Group. Her research focuses on visual aspects in interactive environments related to consumer psychology. She has experience in quantitative methods, i.e. extensive international survey studies and online experiments. She also has a degree in game and computer graphics and has a strong background in digital arts. Jylhä’s current research explores the relationship between consumer perceptions and mobile app and game icons.