Ginnie Guillen (also Guillen-Hanson) holds a Master in Marketing and Business Direction (2014, EUDE-Spain), an MSc in Strategic Leadership towards Sustainability (2010, BTH-Sweden) and a bachelor in Political Science and Economics (2007, ITAM-Mexico). With 20 years of experience in the field of sustainability and working with the public, private and not-for-profit sectors in over 40 countries; she is now part of the Gamification Group, where she expects to blend her experience as a practitioner with the skills and knowledge that stems from research, advancing the agenda of sustainable lifestyles.
She has always been interested in translating the findings of research into “everyday language,” and also collect knowledge from the field that can be incorporated into research. Her research interests cover a wide array of topics that include citizen engagement through storytelling, human-centered design processes, communication, and the impacts of gamification. Ginnie is well known for her creativity and out-of-the-box approaches. Her work in the field of sustainable consumption and production has been awarded by the European Roundtable on Sustainable Consumption and production (best paper and presentation) and recognized by diverse international organizations. She is an active member of the Sustainable Consumption Research Action Initiative and the Futurearth Knowledge Action Network on sustainable consumption. Her field activities received funding from the German Ministry for Economic Cooperation and Development and the European Union under the framework of Horizon 2020 and SWITCH Africa Green programs.