Uses and gratifications in Pokémon Go: Why do people play mobile location-based augmented reality games?
Image Source:https://www.criticsatlarge.ca/2016/08/fad-or-fantastic-niantics-pokemon-go.html Launched in the USA on 6 July 2016 (and currently available in over 130 countries), Pokémon Go is a free-to-play/freemium mobile game based on a Japanese transmedia franchise and built on a pre-existing mobile game platform by Niantic, Inc. During the first two months...