Dr. Xiaodong Li was a visiting scholar at the Gamification Group. He got his PhD in management science and engineering from University of Science and Technology of China in 2016, holds B.S. in information management and information system from University of Science and Technology of China. Now, he works as an associate professor and master supervisor at Anhui Polytechnic University, China. Li’ current research interests include social commerce, service management and innovation, customer behavior. His research is supported by National Natural Science Foundation of China (No. 71701002), and The Ministry of Education of China, Humanities and Social Sciences Project (No. 17YJC630068). Some of his works have published on Internet Research, Journal of Services Marketing, Computers & Industrial Engineering, Kybernets, etc.