CFP: Gamification @ 52ND ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (HICSS 2019)
Part of the “Decision Analytics, Mobile Services, and Service Science” – track
52nd annual Hawaii International Conference on System Sciences HICSS
January 8-11, 2019 | Grand Waile, Maui
Notification sent to authors
Final acceptance notifications sent to authors
Deadline for authors to submit the final manuscript (camera ready)
February 15, 2019 (date subject to change)
(Optional) Submission deadline for extended versions of selected papers for Gamification special issue in the Electronic Commerce Research and Applications
During the last decade, games have become an established vein of entertainment, consumer culture, and essentially, a common part of people’s daily lives (36). In the United States alone 59% of the population plays computer games while revenues of the computer games industry exceed US $15 billion (4). However, in addition to the increased penetration of games, the ways in which people play and employ games have also become more varied. There are more different kinds of games available for a multitude of different platforms, mediated through different technologies that cater for differing gaming needs (15,20,24,41) for widening audiences (8,9,10,26,36,40) and which use a wide variety of business models (1,2,13,14,25,27,28,29).
Following these developments, our reality and lives are increasingly game-like, not only because video games have become a pervasive part of our lives, but perhaps most prominently because activities, systems and services that are not traditionally perceived as game-like are increasingly gamified. Gamification refers to designing products, services and organizational practices to afford similar experiences to games, and consequently, to attempt to create value and affect people’s behaviour. (3,16,21,30,39). In recent years, the popularity of gamification has skyrocketed and is manifested in growing numbers of gamified applications, as well as a rapidly increasing amount of research. (See e.g. 17,18,33).
Beyond intentional gamification, gamification also refers to the general ludic transformation of our reality, culture and everyday lives (35,39). For example, recently we have witnessed the popular emergence of augmented reality games (32) and virtual reality technologies that enable a more seamless integration of games into our physical reality. The media ecosystem has also experienced a degree of ludic transformation, with user generated content becoming an important competitor for large media corporations. This transformation has led to the development of several emerging phenomena such as streaming (37) and esports (19,38), that have penetrated the cultural membrane allowing games to seep into domains hitherto dominated by traditional media.
We encourage a wide range of submissions: empirical and conceptual research papers, case studies, and reviews in addition to practitioner reports related to gamification, games, information systems, commerce and users/players as well as the area between them.
Extended versions of selected papers will be invited to be submitted to a Gamification special issue in the Electronic Commerce Research and Applications journal.
Relevant topics include (but are not limited to):
- Users: e.g. Engagement, experience, motivations, user/player types
- Education: e.g. Serious games, game-based learning, simulation games
- Media: e.g. eSports, streaming
- Commerce: e.g. Business models, free-to-play, gamification as marketing, adoption
- Work: e.g. Organizational gamification, gameful work, gamification in leadership
- Technology: e.g. VR, AR, MR, Internet of Things
- Toys & playfulness: e.g. Toys, playfulness, Internet of Toys
- Health: e.g. Quantified self, games for health, health benefits
- Theories/concepts/methods: Contributions to science around gamification
Juho Hamari (Primary Contact)
University of Turku / Tampere University of Technology
Tampere University of Technology
University of Helsinki
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- Alha, K., Koskinen, E., Paavilainen, J., Hamari, J., & Kinnunen, J. (2014). Free-to-play games: Professionals’ perspectives. Proceedings of Nordic DiGRA, 2014. Gotland, Sweden, May 29.
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- Gartner, “Gartner says by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily due to poor design”, http://www. gartner.com/newsroom/id/2251015, Dec 14, 2012.
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- Griffiths, M. D., Davies, M. N. O. & Chappell, D. (2004). Demographic factors and playing variables in online computer gaming. Cyberpsychology and Behavior, 7(4), 479-487.
- Hamari, J., (2013). Transforming Homo Economicus into Homo Ludens: A Field Experiment on Gamification in a Utilitarian Peer-To-Peer Trading Service. Electronic Commerce Research and Applications, 12(4), 236-245.
- Hamari, J. (2017). Do badges increase user activity? A field experiment on effects of gamification. Computers in Human Behavior.
- Hamari, J. (2015). Why do people buy virtual goods? Attitude toward virtual good purchases versus game enjoyment. International Journal of Information Management, 35(3), 299–308.
- Hamari, J., Alha, K., Järvelä, S., Kivikangas, J. M., Koivisto, J., & Paavilainen, J. (2017). Why do players buy in-game content? An empirical study on concrete purchase motivations. Computers in Human Behavior, 68, 538–546.
- Hamari, J., & Keronen, L. (2017). Why do people play games? A Meta-Analysis. International Journal of Information Management, 37(3), 125-141.
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- Hamari, J., Koivisto, J., & Sarsa, H. (2014). Does gamification work? – A literature review of empirical studies on gamification. In proceedings of the 47th Annual Hawaii International Conference on System Sciences, Hawaii, USA, January 6-9, 2014.
- Hamari, J., & Sjöblom, M. (2017). What is eSports and why do people watch it? Internet research, 27(2).
- Hamari, J., & Tuunanen, J. (2014). Player types: A meta-synthesis. Transactions of the Digital Games Research Association, 1(2), 29-53.
- Huotari, K., & Hamari, J. (2017). A definition for gamification: Anchoring gamification in the service marketing literature. Electronic Markets, 27(1), 21-31.
- IEEE, “Everyone’s a Gamer – IEEE Experts Predict Gaming Will Be Integrated Into More than 85 Percent of Daily Tasks by 2020”, http://www.ieee.org/about/news/2014/25_feb_2014.html, April 14, 2014.
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- Kimppa, K. K., Heimo, O. I., & Harviainen, J. T. (2016). First dose is always freemium. ACM SIGCAS Computers and Society, 45(3), 132–137.
- Koivisto, J., & Hamari, J. (2014). Demographic differences in perceived benefits from gamification. Computers in Human Behavior, 35, 179-188.
- Lehdonvirta, V. (2009). Virtual item sales as a revenue model: identifying attributes that drive purchase decisions. Electronic Commerce Research, 9(1), 97–113.
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- Lin, H. & Sun, C. T. (2011). Cash trade in free-to-play online games. Games and Culture, 6(3), 270-287.
- McGonigal, J. (2011). Reality is broken: Why games make us better and how they can change the world. Penguin.
- Mekler, E. D., Brühlmann, F., Tuch, A. N., & Opwis, K. (2015). Towards understanding the effects of individual gamification elements on intrinsic motivation and performance. Computers in Human Behavior.
- Montola, M., Stenros, J., & Waern, A. (2009). Pervasive games: theory and design. Morgan Kaufmann Publishers Inc.
- Morschheuser, B., Hamari, J., & Koivisto, J. (2016). Gamification in crowdsourcing: A review. In Proceedings of the 49th Annual Hawaii International Conference on System Sciences (HICSS), Hawaii, USA, January 5-8, 2016. DOI: 10.1109/HICSS.2016.543
- Morschheuser, B., Hassan, L., Werder, K., & Hamari, J. (2018). How to design gamification? A method for engineering gamified software. Information & software technology, 95, 219-237.
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- Sjöblom, M., & Hamari, J. (2017). Why do people watch others play video games? An empirical study on the motivations of twitch users. Computers in Human Behavior.
- Taylor, T. L. (2012). Raising the Stakes: E-sports and the Professionalization of Computer Gaming. Mit Press.
- Vesa, M., Hamari, J., Harviainen, J. T., & Warmelink, H. (2017). Computer games and organization studies. Organization Studies, 273-284.
- Williams, D., Yee, N. & Caplan, S. E. (2008). Who Plays, How Much, and Why? Debunking the Stereotypical Gamer Profile. Journal of Computer‐Mediated Communication, 13(4), 993-1018.
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