Culture and E-Commerce; A Case Study for Cyprus
Vasso Stylianou, Leantros Kyriakoullis, Andreas Savva
- Department of Computer Science, School of Sciences, University of Nicosia P.O. Box 24005, 1700 Nicosia, Cyprus, stylianou.v@unic.ac.cy
Abstract
This is a study of culture in relation to e-commerce behaviour using Hofstedeās theory on cultural dimensions and country clusters. The main objective of the current project is to provide a longitudinal view of how national culture affecting the use of e-commerce has changed over a six year period (2005-2011) by replicating a 2005 study and comparing the results. Findings suggest that there have been some changes towards individualism while at the same time there is an increase in the uncertainty avoidance of e-commerce users in Cyprus.
Keywords
Culture; E-Commerce; Hofstede