Low Carbon City / Capital

The game designed for Nordea Capital

Overview of Concept
To make more young adults become customers of Nordea Capital.

Based on my current understanding of Nordea Capital, I intend to create a simulation game called Low Carbon City / Capital. This game aims to draw young adults’ attention to sustainable life issues such as climate change, health issues, and environmental problems like reducing carbon footprint and other global issues. Moreover, they will start to understand and pay attention to funds, equity, government bonds related to sustainable investing or ESG. Then they will use Nordea Capital to invest and gradually become a sticky user or a loyal customer.


This game has both educational significance (when playing, becoming aware of the carbon footprint values of different things, such as cattle raising and automobile exhaust; increase the interaction between friends and make the relationship closer through cooperation in transforming the city), so as to make the real world a better place. It can also bring new customers to Nordea and increase old customers’ loyalty.

Description of Gameplay/Plot


Transform a city with abominable living (high-carbon) conditions into a beautiful livable (low-carbon) city (can be called Nordea Capital City) with harmony between man and nature (figure 1). It has all the components of the actual city, such as buildings, farms, factories, parks and forests. Then there will be numerical points to tell the player the carbon emission points of each component. With each investment in Nordea Capital, the player has the right to change the city and reduce the carbon emission points, and increase the environmental protection points.


Figure 1

UI design:
Cute Style (figure 2)


Figure 2


It is a multi-player game played from 3rd person perspective on Nordea Mobile.

Investing XXX Euros in Globe Basket,

The player can build parks, create forests, dig rivers and lakes, so as to improve the ecological environment and bring animals back;

The player can reduce gasoline-burning cars in cities and turn them into electric new energy vehicles;

The player can build pastures, farms and raise livestock like cattle, pigs and poultry, grow plants and grains to produce food (the game will tell the player the carbon emissions (chart 1) of different plants/animals during planting and animal husbandry, and prompt that investing with Globe Basket can really help reduce the carbon footprint). Once the food is produced in the game, in the real world, there will be an NGO cooperating with Nordea doing charity such as food donation to hungry children in Africa.

Chart 1

It allows multi-players to build cities together. After using globe basket investment, the player can help their friends build their cities, produce food, and work together to do public welfare charity in the real world. Join the community and work together to contribute to public welfare in the real world.


Leaderboard to compete with friends or other communities shows whose city is more sustainable (It means who has invested more in Nordea Capital)


When gaining investment income, 1 euro of the investment income can be equivalent to 10 euros the player invested and can be used to make more changes in the city. (let users enjoy the happiness of investment harvest. It is possible to make them increase investment in Nordea Capital)

When the users reach some milestones, they are given badges to honour their contributions. Game time:

Users only open the financial applications when they need to check their investment incomes or change their investing strategy. The game can catch their free time in two ways. Firstly, investing in Nordea Capital to accelerate the city construction. Secondly, the users can still play it without investing. They can still learn ESG knowledge from the game but the speed of their city construction will be slow.

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