{"id":10626,"date":"2023-12-20T15:41:53","date_gmt":"2023-12-20T13:41:53","guid":{"rendered":"https:\/\/webpages.tuni.fi\/gamification\/?page_id=10626"},"modified":"2024-10-28T21:26:33","modified_gmt":"2024-10-28T19:26:33","slug":"metamarketing","status":"publish","type":"page","link":"https:\/\/webpages.tuni.fi\/gamification\/projects\/metamarketing\/","title":{"rendered":"MetaMarketing"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading has-text-align-center\">MetaMarketing<\/h2>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading has-text-align-center\">Consumer Decision-Making in Multisensory and Multiuser Metaverse Marketing<\/h4>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10631\" src=\"https:\/\/webpages.tuni.fi\/gamification\/wp-content\/uploads\/2023\/12\/image-7-1.png\" alt=\"\" width=\"871\" height=\"474\" srcset=\"https:\/\/webpages.tuni.fi\/gamification\/wp-content\/uploads\/2023\/12\/image-7-1.png 757w, https:\/\/webpages.tuni.fi\/gamification\/wp-content\/uploads\/2023\/12\/image-7-1-300x163.png 300w, https:\/\/webpages.tuni.fi\/gamification\/wp-content\/uploads\/2023\/12\/image-7-1-160x87.png 160w, https:\/\/webpages.tuni.fi\/gamification\/wp-content\/uploads\/2023\/12\/image-7-1-700x381.png 700w\" sizes=\"(max-width: 871px) 100vw, 871px\" \/><\/figure><\/div>\r\n<p><\/p>\r\n<p>The MetaMarketing project is a three-year Co-Research project by Business Finland, Tampere University, LahiTapiola, TietoEvry Oy, Yleisradio Oy, Dagmar Oy, and Acon Oy. The MetaMarketing team is led by <a href=\"https:\/\/webpages.tuni.fi\/gamification\/members\/j-hamari\/\" data-type=\"URL\" data-id=\"https:\/\/webpages.tuni.fi\/gamification\/members\/j-hamari\/\">Juho Hamari<\/a> (PI), <a href=\"https:\/\/webpages.tuni.fi\/gamification\/members\/nannan-xi\/\" data-type=\"URL\" data-id=\"https:\/\/webpages.tuni.fi\/gamification\/members\/nannan-xi\/\">Nannan Xi<\/a> (PI), and Juhani Linna (project manager). Other members include Zhenxing Li, <a href=\"https:\/\/webpages.tuni.fi\/gamification\/members\/bojan-kerous\/\" data-type=\"URL\" data-id=\"https:\/\/webpages.tuni.fi\/gamification\/members\/bojan-kerous\/\">Bojan Kerous<\/a>, <a href=\"https:\/\/webpages.tuni.fi\/gamification\/members\/xinyi-yang\/\">Xinyi Yang<\/a>, and Chengyuan Li.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>MetaMarketing (Marketing in Metaverse) project aims to facilitate the upgrading and transformation of Finnish service, media, and traditional industry towards a fully digitalized business model by providing XR solutions for immersive consumer experience in a sustainable way. The dissemination of knowledge to the Finnish service and marketing industry will have a large and synergistic effect on the European marketing landscape that combines marketing with the strong European information and communication technology industry. Moreover, the cross-cultural investigation of virtual consumers, especially Generation Z, will provide knowledge and guidance for Finnish companies\u2019 global marketing strategies when entering the metaverse.<\/p>\r\n<p>MetaMarketing will reach six key goals:\u00a0<\/p>\r\n<ol>\r\n<li>Exploring and investigating emerging experiential dimensions in the metaverse.<\/li>\r\n<li>Understanding consumers\u2019 decision-making process and behavior patterns in the metaverse business environment.\u00a0<\/li>\r\n<li>Establishing framework and guidance for metaverse marketing and communication strategies.\u00a0<\/li>\r\n<li>Increasing the acceptance and use of XR technologies and providing solutions for integrating Finnish technology, media, and service resources.\u00a0<\/li>\r\n<li>Providing solutions for virtual brand management and customer loyalty programs.<\/li>\r\n<li>Exploring cultural differences and preparing for global marketing of Finnish industries.\u00a0<\/li>\r\n<\/ol>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>MetaMarketing Consumer Decision-Making in Multisensory and Multiuser Metaverse Marketing &nbsp; The MetaMarketing project is a three-year Co-Research project by Business Finland, Tampere University, LahiTapiola, TietoEvry Oy, Yleisradio Oy, Dagmar Oy, and Acon Oy. The MetaMarketing team is led by Juho Hamari (PI), Nannan Xi (PI),&#8230;<\/p>\n","protected":false},"author":28,"featured_media":0,"parent":26,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/webpages.tuni.fi\/gamification\/wp-json\/wp\/v2\/pages\/10626"}],"collection":[{"href":"https:\/\/webpages.tuni.fi\/gamification\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/webpages.tuni.fi\/gamification\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/webpages.tuni.fi\/gamification\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/webpages.tuni.fi\/gamification\/wp-json\/wp\/v2\/comments?post=10626"}],"version-history":[{"count":23,"href":"https:\/\/webpages.tuni.fi\/gamification\/wp-json\/wp\/v2\/pages\/10626\/revisions"}],"predecessor-version":[{"id":11192,"href":"https:\/\/webpages.tuni.fi\/gamification\/wp-json\/wp\/v2\/pages\/10626\/revisions\/11192"}],"up":[{"embeddable":true,"href":"https:\/\/webpages.tuni.fi\/gamification\/wp-json\/wp\/v2\/pages\/26"}],"wp:attachment":[{"href":"https:\/\/webpages.tuni.fi\/gamification\/wp-json\/wp\/v2\/media?parent=10626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}